The African setting for any thriving village is highlighted in its interactive communal life. Standard Bank as a true African business hub has attracted various partners to its Be More Race slated for 9 June 2018. One such partner is Sunbird Hotel Group, which has produced the catchy phrase “Be More Comfortable “.
Sunbird Hotels and Resorts in the Limelight
I caught up with Alex Kachepa, Sunbird’s Marketing Executive to understand more about the partnership. According to a questionnaire that was prepared by the Communications team at Standard Bank, here is what the Sunbird Chief Executive, Yusuf Olela, had to say about their association with Be More Race.
1. Why your institution is is joining the 2018 Be More Race?
Sunbird Hotels & Resorts believes in promoting health and well-being throughout our organization. From the employees to our guests, we encourage a healthy and active lifestyle that results in more productive and happier people. We offer free gym use to our in house guests at Sunbird Capital, Sunbird Mount Soche, Sunbird Mzuzu and Sunbird Livingstonia, Sunbird Nkopola. The Be More race captures the spirit of health and exercise which Sunbird identifies with and hence would like to be a part of. Our staff is encouraged to stay healthy and active through our social sports program which includes football and netball teams made up of staff from across the group. Both resorts have invested in modern high tech equipment for waters sports for all our clients to enjoy on their visit to our lake resorts.
2. In what role are you joining the Race i.e. co-sponsors, sending team or partners?
Sunbird Hotels & Resorts is a proud partner of the Be More race.
3. What kind of services will your institution provide during the event?
Sunbird Hotels & Resorts will be providing water to participants of the Be More race as well as offering special accommodation rates to participants of the Be More race at our 2 Lilongwe properties, Sunbird Capital & Sunbird Lilongwe.
4. What Message do you have to other participants (runners) and the general public?
The Be More race is an opportunity to practice a healthy lifestyle as well as an entertaining day for all participants. Sunbird Hotels and Resorts encourage the general public to come from far and wide to participate in the Be More race. Sunbird Hotels & Resorts will support participants by sponsoring the water for runners as well as offering comfortable city accommodation to all participants.
5. Other remarks
I would like to thank standard bank for their support and promotion of wellness through Be More Race.
[end of questionnaire]
So What Does that Mean to You?
I think this should wake up the tourist in you and I. If you happen to live outside Lilongwe, next week will be an opportunity for you to come and explore the city. Book yourself comfortable nights, and discover what this place has to offer.
And then of course, make sure you are part of history by attending the race in any of the three categories n
(5 KM, 10 KM ,21) and bring along family and friends, and have fun on 9 June 2019.
What about service Providers?
Again this is just my opinion, but Be More Race is a giant web attracting members of the business community, the diplomatic corps, Standard Bank customers and the general public.
If a service provider wishes to gain visibility, this would be that chance. Use your creativity and see how best you could use the race to promote your business, talent or offering.
Do not sleep on such a golden opportunity. As they say, opportunity favours the prepared.
After all, that is what any good bank is about – connecting you to your dreams. Standard Bank is one such a good bank in Malawi, and beyond.
I’m excited to the moon and back. This will be my first half-marathon, and I see a huge door opening beyond Be More Race. Truly, it’s great to stand on the shoulders of a giant.
Be More and catch us on June 9, 2018 !